An Advertisement For Camel Cigarettes - 863 Words

Imagine flipping through an Us Weekly magazine in 2014. All the hot gossip is spread out and the new celebrity fashion blossoms with the colors of the current season. As the page turns an advertisement for Camel cigarettes comes into sight. There’s a hue of â€Å"blues† giving off a calm background for a bold smoky title; CAMEL. Three pictures hold center stage to tell a story. The beginning is â€Å"passionate† with a match sparking a dancing flame of vibrant yellow, orange, and red. The inferno moves along with the beautiful girl in the angelic mask; she’s â€Å"inspired† the viewer to take on the night life. Soon, mellow jazz hit the audience as they watch â€Å"original† people learning ragtime on a piano while smoking their cigarettes. Once the story ends, the following shows a yellow camel leading the eye catching words; TASTE IT ALL. Wait there’s more! A small box at the bottom corner; a required surgeon general’s warning to those thinking of smoking. This ad is effective because it caters to the younger generations’ party vibe, which takes away from the health risks. As someone who s had a rebellious past and smokes Camel cigarettes, I saw the ad right away and wanted to write about it. When I was fourteen, I knew what could happen when I tried a cigarette for the first time, but teens love to take risks and explore new things, especially if that thing is bad for you. Defying parental authority is the teenage goal. Teenagers want to be adults without the responsibility that comesShow MoreRelatedSimilarities Between Dolce Gabana and Camel Cigarette Advertisements618 Words   |  3 Pagesexamination of the Dolce Gabana and Camel cigarettes advertisements show that their main objective is to attract a given audience. The first picture represents an advertisement of Dolce Gabana lipstick wo rn by a sensual woman. The second picture is an advertisement of Camel cigarettes being smoked by an attractive woman. Advertisement of the Dolce Gabana lipstick and Camel cigarettes intend to grab the attention of the consumers. Effective advertisements should have to ability to quickly andRead More Cigarette Ad Essay1274 Words   |  6 Pagespossible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertisingRead MoreCigarette Ad Essay1299 Words   |  6 Pagespossible. It is interesting though, that we, as a society, actually are still deceived in to believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertisingRead MoreCigarette Advertisements in the 1950s Essay1149 Words   |  5 Pagesprevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the â€Å"doctor’s preference.† Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy. One examp le of a cigarette company that used thisRead MoreThe Ban of Tobacco Advertising in India757 Words   |  3 Pagesfears that tobacco advertisements will influence children and young adult to smoke. It is become concern, especially since it is noted that future cigarette business lay on the age 14-24 years old. California government has done some effort to prevent that. For example, California Supreme Court ruled out that Reynold Tobacco Company, company that produce camel cigarette brand need to change and remove their mascot from all advertisement. Camel cigarette mascot was an animated camel and the court believesRead MoreAdvertisers Attempt to Persuade the Targeted Audience to Buy the Product948 Words   |  4 Pagescommunicate using pictures and words. Size is also used in both advertisements to emphasize different parts of the texts. A superficial interpretation of the two visual texts generates one idea. The two products have the ability to meet the specific needs of the targeted users. The first text aims at convincing the target audience to feel that if they can use the product, they can appear beautiful like the woman in the advertisement. They will also feel relaxed. Similarly, the second text communicatesRead MoreSmoking Cigarettes Should Be Legal1219 Words   |  5 PagesMost doctors smoke back then, right? So, you should smoke cigarettes too. If doctors do it, so could you. But is that the case in today’s society? This specific advertisement is addressing to the audience that smoking is okay because doctors are promoting that it is good for you, and it will even enhance your life; however, this is not true. Back then, people thought that smoking a cigarette was not harmful. But in actuality, over the years, it has been found that smoking is harmful to one’s selfRead MoreThe Ethical Concerns Involving Tobacco1680 Words   |  7 Pagesless talked about. Some of the early marketing decisions of tobacco can be traced back to one of the most renowned and valuable cigarette brands in the world, Marlboro. Marlboro first emerged onto the tobacco scene at the beginning of the nineteenth century. They originally were a cigarette brand with a female-based target market. Marlboros were considered feminine cigarettes because they had filters, which were very unpopular for men at the time because the purpose of the filter was to protect a woman’sRead MoreCigarette Advertisment Essay1549 Words   |  7 Pages The intended target audience has varied a lot the past century. Cigarette use within the United States military increased significantly during their entrance into World War l, in 1918, because several tobacco companies began targeting military personnel because soldiers used cigarettes as a physiological escape from the horrors of their daily lives. However, women were also especially targeted during the years of war in America, as most consumer goods were aimed at women since the majority ofRead MoreEssay on Smoking in America1122 Words   |  5 PagesSmoking in America In the United States today, more than forty six million Americans are addicted to cigarettes. More people have died due to cigarette smoking than from narcotic drugs, World Wars I and II, and the Vietnam War combined (Bailey 1). The annual death toll for cigarette smoking is more than four-hundred thousand Americans a year, and is the number-one preventable cause of death in the United States. If Americans are aware of the lethal effects of smoking, why is it still so popular